How To Choose The Colours Of Your Brand Identity

So, you’ve registered your company and you are all ready to go into business. It’s time to develop that Company Identity: logo, icon etc. Much like waking up in the morning and  choosing what to wear, the colour of your brand identity reflects the type of activities or mood that you’re in. People going to funerals instinctively wear black and other sombre colours because it seems appropriate.

So what do certain colours say about your business or brand?Is your brand about fun? Boldness? Adventure? Conservation? The colours you choose can go a long way in defining the persona of your brand and influencing the mood of your customers. Colours actually have a greater influence on customer perception and mood than the design of the logo itself. So, before you let your designer run wild with those concepts, take a moment to choose a colour that will align with the traits that you want your brand to exhibit.

This infographic from Gold Coast Design Studio gives an outline of what the different colours say about your company.

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