If you’re new to the Social Media scenario, one of the most useful tools to boost engagement is the HASHTAG. Using hashtags is not just a ‘trendy’ thing to do but statistics show that Tweets with hashtags generate TWICE as much engagement as those without. Whether it’s Twitter, Facebook or Instagram, users use hashtags to identify content that is of interest to them. Hashtags are also a great way/strategy for you to ‘get involved’ in relevant discussion that you would want your brand to be associated with.
The Infographic below, put together by Niel Patel of QuickSprout summarises what you need to know about hashtags on the different Social Media platforms.