Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and products—and sets the tone for

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In business, it is so easy to get caught up in the ad-hoc or short-term activities which may seem to drive business. At times businesses set goals that are so generic that it is almost impossible to implement. The ‘noise’ from media sales people can also make it quite difficult to focus your marketing activities.

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