Marketing has always been a one-sided affair – much like a mother telling her kids what to eat. The companies decide what to make, they decide how to sell it. They sit around a table and dissect the population into homogeneous groups called target audiences. Enter a bunch a of sharp-witted Wordsmiths and they craft
Posts Categorized / Brand Strategy
Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and products—and sets the tone for
So, you’ve registered your company and you are all ready to go into business. It’s time to develop that Company Identity: logo, icon etc. Much like waking up in the morning and choosing what to wear, the colour of your brand identity reflects the type of activities or mood that you’re in. People going to
In business, it is so easy to get caught up in the ad-hoc or short-term activities which may seem to drive business. At times businesses set goals that are so generic that it is almost impossible to implement. The ‘noise’ from media sales people can also make it quite difficult to focus your marketing activities.
So, how do you build a good Brand Identity? Below are some of the factors that you should take into consideration in order to develop a good brand identity. 1. Uniqueness: imagine how you feel when someone walks into a fancy event wearing the exact same outfit as you? In the same way, your identity