Considerations When Ordering Diaries. So, you’ve decided to order diaries for your staff or customers, but you can’t get your head around all the jargon. Here are some pointers to help your make the right design and budget decisions. Sizes: A4, A5 , management and pocket diaries. Page layouts: Week at a glance: one week

Read more…

Have you ever wondered why people enjoy liking, commenting, and sharing on Facebook? If you haven’t, you should. Why? Because understanding why people enjoy doing these things will help you generate more Facebook traffic. So, if you want to get more Facebook traffic, first you need to understand what motivates people to use Facebook. Take a

Read more…

If you’re new to the Social Media scenario, one of the most useful tools to boost engagement is the HASHTAG. Using hashtags is not just a ‘trendy’ thing to do but statistics show that Tweets with hashtags generate TWICE as much engagement as those without. Whether it’s Twitter, Facebook or Instagram, users use hashtags to

Read more…

Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and products—and sets the tone for

Read more…

In business, it is so easy to get caught up in the ad-hoc or short-term activities which may seem to drive business. At times businesses set goals that are so generic that it is almost impossible to implement. The ‘noise’ from media sales people can also make it quite difficult to focus your marketing activities.

Read more…

Collaborate or Be Killed! Most of us are taught that business is all about competition, dog-eat-dog, and it’s survival of the fittest out there. The truth is most start-ups simply do not have all the necessary resources, skills or manpower to compete effectively against larger companies. How many deals have you missed out on because your

Read more…