Brand Strategy

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win” ― Sun Tzu, The Art of War

 Are you launching a new product or business?
Are you struggling with clearly defining your business’ long-term objectives?
Are you caught in the trap of short-term marketing tactics / gimmicks with no lasting results?
Are you always “putting out fires” and struggling to grow?
Is your business performance declining or stagnant?
Do you want to identify new ways of growing your business?
Want to excel at your current offering?
Need a response to aggressive competitor activity?

Get a S.M.A.R.T Brand Strategy!

A S.M.A.R.T Brand Strategy does not only affect your marketing, but influences all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Not only will a S.M.A.R.T  Brand Strategy help you survive the adverse economic conditions — it will revitalize your business and open up new income streams.  A specific, achievable brand strategy is an essential component of any business, because it affects every area of your business.


Want to know more about SMART Marketing goals? Click Here to find out.

Here are 4 reasons why you ought to invest in a S.M.A.R.T Brand Strategy:

1. It captures the BIG idea about your business / brand.

The most successful businesses or brands are based on ONE BIG IDEA – pursued over a long period of time! For example it can be speed, innovation, service excellence, or lower price! Everything else then centres around this “big idea”. This is the power of strategic thinking. The S.M.A.R.T Brand Strategy then provides a framework for consolidating all the marketing efforts. Focus on long-term goals and sustainable growth.

2. It can be focussed on specific areas of your business.

Whether you want to look at the Macro aspects of your business like your vision and mission (why you are in business) or the micro aspects of launching a product line or business unit, our S.MA.R.T methodology can be easily adapted to give you extra-ordinary results.

3. It provides a CRITICAL FORCE-FIELD ANALYSIS of your current situation.

You cannot progress to the next level if you have no appreciation of your current situation. A S.M.A.R.T Brand Strategy:

  • provides an in-depth situational analysis.
  • identifies drivers and inhibitors to your success.
  • analyses your competitive environment.
  • identifies risks and opportunities.
  • identifies and segments your most lucrative target audiences.
  • defines the core Value Proposition to be communicated.
  • evaluates branding and strategies for cross-channel communication.
  • proposes marketing and promotional activities and schedules.
  • identifies relevant media platforms and proposes a media placement schedule.
  • … and much, much more.

4. It gives you a programme for action.

All our S.M.A.R.T™ Brand Strategies are tailor-made. Although businesses are similar and operate in the same economic space, the inherent internal conditions and people are quite unique. A S.M.A.R.T™ Brand Strategy is tailored to give focus and direction to the marketing that needs to be done to achieve YOUR business goals with the resources (money, people, skills) that you have at your disposal. It:

    • stops ad-hoc activities with no focussed results.
    • consolidates your efforts and aligns action towards a common objective.
    • provides a rational platform from which to plan and budget your marketing and advertising spend across different channels.

A S.M.A.R.T™ Brand Strategy is a carefully formulated blueprint of marketing for turning your ideas, expertise, services or products into money and your business into a success … while making optimum use of available resources

Get over 15 years of marketing expertise distilled into a S.M.A.R.T Brand Strategy, carefully crafted to generate extraordinary results for your brand.

Ndaba Msalili, Stratsmith MD, has created and executed comprehensive, tailor-made S.M.A.R.T™ Brand Strategies for customers in a wide range of industries including engineering construction, mining exploration, electronics, training, recruitment, IT, printing, finance, non-profit, childcare, hospitality, insurance, FMCG, pharmaceutical, and more.

Find out more about our unique made-to-order, modular approach to S.M.A.R.T Brand Strategy.

Developing a comprehensive, S.M.A.R.T™ Brand Strategy is a time- and labour-intensive process that may seem too costly for many businesses to consider — despite its necessity.

Our commitment is to help every business, big or small, to succeed. We have developed a flexible and affordable approach to strategy process that accommodates businesses of every size, by focusing on the critical areas that need attention

 Not Yet BIG enough?Mini Brand Strategy
Click Here to see if you qualify for our Mini S.M.A.R.T™ Brand Strategy.

Let us know if you would like more information about our unique approach and the costs associated with having a S.M.A.R.T™ Brand Strategy developed.
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Brand Strategy

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