If you’re new to the Social Media scenario, one of the most useful tools to boost engagement is the HASHTAG. Using hashtags is not just a ‘trendy’ thing to do but statistics show that Tweets with hashtags generate TWICE as much engagement as those without. Whether it’s Twitter, Facebook or Instagram, users use hashtags to

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Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and products—and sets the tone for

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